You already love to write. Now use that skill to attract new readers and clients with content marketing. You don’t need a big budget or marketing expertise. When you start with these content marketing resources, you’ll lessen the discomfort of self-promotion and make building your writers' platform fun.
The Content Marketing Presentation
Content Marketing Worksheets
Click on the image of the worksheet you would like to open the PDF. Right-click and choose "Save as" to download the file to your computer.
Additional Content Marketing Resources
Adobe Spark: An online content creation tool that lets users create graphics, videos and web stories using pre-designed templates.
Alexa: A digital marketing tool that provides free audience information for large sites.
Canva: An online graphic design tool that makes it easy to create beautiful social media graphics, ebooks, blog headers and more.
Content Marketing Institute: The number-one authority on content marketing. While geared primarily to organizations, it contains a number of tutorials and other helpful resources.
Copyblogger: A blog, geared toward writers, that contains thousands of articles about content marketing.
Google Keyword Planner: A free tool that helps you find keyword ideas and estimate how they might perform based on Google's search data.
Google Search Console: A free web service Google provides that shows basic website performance statistics and helps website owners optimize their site for search engines. (Previously called Google Webmaster Tools.)
HubSpot Academy: This site has a wealth of free training videos and downloadable resources. Create a free account, then scroll down to "Introduction to Content Creation."
YouTube Creator Hub: A suite of free training videos, copyright-free music, marketing advice and other resources to help you create and market YouTube videos.
Don't Be Afraid to Fail
Have any content marketing tips, tools or resources you'd like to share? Let me know in the comments section below!