Kelly Kautz

The blog of Kelly Kautz, a copywriter and content strategist based in Lancaster, Pennsylvania.

Content Marketing Adventure Policy*

My content marketing experiment continues.

In May, when I began preparing my content marketing workshop for HippoCamp, I realized that I couldn’t just speak from professional experience. I had to speak from personal experience, too. If I was going to tell writers to create a personal brand, an editorial calendar and a content marketing plan, I had to do those things as well.

So I did. And by July, I’d gotten myself into a pretty good content marketing groove. I was writing a few blog posts a week and posting to Twitter and Facebook just as regularly. Then my schedule filled up and my motivation waned and I lost my groove.

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