My content marketing experiment continues.
In May, when I began preparing my content marketing workshop for HippoCamp, I realized that I couldn’t just speak from professional experience. I had to speak from personal experience, too. If I was going to tell writers to create a personal brand, an editorial calendar and a content marketing plan, I had to do those things as well.
So I did. And by July, I’d gotten myself into a pretty good content marketing groove. I was writing a few blog posts a week and posting to Twitter and Facebook just as regularly. Then my schedule filled up and my motivation waned and I lost my groove.Read More